Small and medium sized companies are a vital and growing component of the East African economy. We are this year's lead sponsor of KPMG and Business Daily Top 100 Mid- sized company's awards. A large segment of our clients is made up of SMEs drawn from all over East Africa.
In recent years, we have seen more locally-owned businesses reaching maturity and challenging the traditional multinational brands. This growth is not without the challenges, primarily around lack of infrastructure and financing; but it is worse among SMEs because of the way they tend to run their businesses. In dealing with our SME clients we appreciate their strengths; their feisty energy, passion and ability to achieve a lot but we also are very aware of the challenges that face them.
The ultimate yardstick for success is focused on how you do business. It is around three key pillars: People, Processes and Systems. Most SMEs have brilliant strategies and passion and are driven by individuals who are super achievers; but score poorly on processes and systems the evidence of records and performance is rarely documented.
Through this partnership with the TOP 100 Mid-sized awards, we want to give back to this extraordinary segment of the business community. We are confident about supporting their growth and will provide practical support through a series of workshops and panels, where we will navigate through the various challenges they face, build improved processes and systems and identify ways they can better access financing.
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